Monday, November 17, 2014

Thoughts on Bangaluru/Bangalore


Bangalore/Bangaluru, I am sure is unhappy as it compares its staid name with those of its townships and apartment complexes. These are grabbing large chunks of its varicosed veined land which are then rechristened with trippy names and names that drip with exclusivity and achievement. Such islands of exclusivity, where everything is perfect and just right, is a complete antithesis to the route one has to take to reach there – I am speaking both literally and figuratively.

A newbie entering Bangalore/ Bangaluru would naturally assume that s/he is in the wrong city. This technological hub of India, where the brightest minds (okay engineers and their ilk) come to toil and so grow rich has very few hoardings advertising the many software/technology/e-commerce companies that have made this city their home.

Infact, on the drive from MG Road to the Airport, I noticed only one hoarding being used by a technology company. All space had been grabbed by reality firms selling dreams, views, recognition, status everything that they allege money can buy.

The success of the IT industry should not be gauged by the number of IT millionaires or the number of IT companies in Bangalore/Bangaluru. Instead, this success should be measured by the growth of the reality industry and the price of space (including in terms of money) that one has to pay.


---------------------------
Samir Nazareth is the author of '1400 Bananas, 76 Towns & 1 Million People'. Read an excerpt of the book here. Read more about the book here. The book is currently available as an Ebook on Amazon here, Scribd here  and on GooglePlay here . The hard copy will be out in February 2015.

No comments: